The Richmond Association of REALTORS® represents over 6,000 members who live and work in the Richmond metropolitan area.

MARKETING MANAGER

June 2020 – June 2021

Manage content development strategies for RAR’s nonprofit, the Partnership for Housing Affordability (PHA), to successfully launch a new website and design marketing materials
Conceptualize, budget, and produce an annual $100,000 consumer-facing marketing campaign and media buy strategy
Implement “Culture Team” initiative driving cross-functional collaboration between departments, employee engagement, and staff development opportunities
Steward member relationships to staff RAR Committees and future RAR Board positions

Marketing Manager

SENIOR MARKETING COORDINATOR

May 2019 – June 2020

Teach Realtor members how to brand and market themselves through launching training materials and workshops on Adobe products and online design platforms
Partner with events, government affairs, human resources, member services, and sponsorship teams to ensure that all communications needs are met and distributed to the appropriate audiences
Represent RAR as a housing expert on the Richmond Mayorathon Board, Better Housing Coalition Young Professionals Board, and Side by Sides’ Host Homes development committee
Manage over 200 vendor sponsorships through promotional events and advertising

May 2017 – May 2019

Serve as Editor in Chief of Listed Magazine; producing content on local real estate news and trends, providing art and photography direction, and managing a team of six
Distribute member communications through daily social media and intranet postings, weekly eNewsletters, and monthly accounting notices
Collaborate with the events team to plan and execute RAR’s Installation reception, Outstanding Production Awards, RE Trends, and REALTORfest
Provide web support, content creation assistance, and marketing strategy development for the Maggie Walker Community Land Trust